Thursday 14th March 2024
9:30am - 3:20pm
Virtual Conference
Clearing Action Day 2024 will offer the latest insight and analysis on trends in clearing, how universities are evolving and core innovations in applicant experience, engagement and conversion.
This online Conference will support admissions and marketing leaders to develop their strategic approach to 2024 clearing, examine how applicant decision making is evolving and examine how to deliver impactful campaigns for the next clearing window.
Objectives
Explore the latest research and headline trends in how applicants are interacting with clearing
Examine the key drivers of student decision-making and how your institution can respond
Assess how to enhance the impact of your applicant experience and interactions
Analyse the latest solutions in translating market presence into conversion
Gain practical insights on harnessing market insight to develop a strategic positioning within the clearing cycle
Headline Speakers
Dave Penney
Director of Marketing
UCAS
Richard Bengree
Director – Marketing, Recruitment and Admissions
University of Chester
Rebecca Alexandra Harrington
Head of Admissions and Applicant Experience
University of York
Agenda
9:30 am
Chair’s Welcome Address
Louise Foster-Agg
Director of Admissions
Aston University (CONFIRMED)
9:40 am
UCAS Clinic: What Do We Know about Clearing and How is it Changing?
Understanding the evolving character of the clearing audience
How decision making within the clearing market is changing
Exploring the key drivers in the growth in clearing and the approach to offer making from institutions
Analysing trends of international students using clearing
Evaluating the rise of students entering clearing after declining their original firm choice
Dave Penney
Director of Marketing
UCAS (CONFIRMED)
10:20 am
In Conversation: A Deep-Dive on Applicant Decision Making During Clearing
Understanding the applicant mindset at clearing
What are the core drivers of decision making and how are the motivators evolving?
Re-mapping the decision-making journey for students in clearing
What channels and interaction points influence applicants?
How should marketing and admissions teams respond to core decision making trends at clearing?
Richard Bengree
Director – Marketing, Recruitment and Admissions
University of Chester (CONFIRMED)
Jack Clare
Director of UK Student Recruitment, Access and Partnerships
University of Wolverhampton (CONFIRMED)
11:10 am
Break and Networking
11:30 am
Panel Discussion: Re-Assessing the Applicant Experience at Clearing
Evaluating the end-to-end journey of clearing applicants and what makes an outstanding experience
What it takes to deliver impactful conversations and offer meaningful support
Designing user-centred and personalised communication for prospective applicants
Beyond the pitch: How can your team gain a reputation for effective advice and guidance?
Harnessing real-time data analytics to tailor interactions and respond to trends
Building feedback loops: Collaborating with students to understand their applicant experience
Rebecca Alexandra Harrington
Head of Admissions and Applicant Experience
University of York (CONFIRMED)
Louise Masterson
Enquirer and Applicant Experience Manager
Edinburgh Napier University (CONFIRMED)
Paul Donnelly
Applicant Services Manager
Staffordshire University (CONFIRMED)
12:30 pm
Break and Networking
1:20 pm
The Countdown to Clearing: How Can Marketing Teams Prepare for a High Impact Clearing Campaign?
Building a long-term strategic plan for clearing delivery
Embedding clearing decision making into overall marketing campaign design
Approaches on resources and investment into digital channels and presence
Harnessing monitoring and adaptation to reflect real-time changes across a campaign
How marketing teams should plan for the final build up to a clearing window
Steve Male
Associate Director of Applicant Marketing and Market Development
Keele University (CONFIRMED)
2:00 pm
Break and Networking
2:20 pm
Transforming a CRM System for Clearing Applicants – Insights from the University of Salford
Designing a CRM system around the clearing journey
Rethinking processes and touchpoints to optimise engagement
Supporting continuous review of call centre interactions and enhancing the quality of calls
Discovering the core components for an impactful clearing process for all customers
Vicki Hennessy
Head of Student Recruitment and Outreach
The University of Salford (CONFIRMED)
2:50 pm
The Final Conversion: Making Your Offer Stand Out
This session will highlight the key opportunities during the Clearing window, to build your relationship and enable your Clearing applicants to see themselves as part of your institution.
Lorraine Westwood
HE Marketing Consultant
Marketing Partnership (CONFIRMED)
Conference Close
3:20 pm
* Programme subject to change
Audience
Directors of Applicant Marketing
Heads of Marketing
Heads of Admissions
Marketing and Admission Managers
Directors of Marketing
Heads of Data and Systems
Heads of Applicant Experience
Heads of Market Insight
Pricing
Public Sector
£345 + VAT
Attendance to Clearing Action Day 2024
Private Sector
£395 + VAT
Attendance to Clearing Action Day 2024
HE Professional
£395 + VAT
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